I must admit I was surprised that LeBron James would sign with the Los Angeles Lakers. Perhaps I was holding out hope that LeBron, being the baller with the highest bball IQ,, would sign with the team that offered him the best chance to defeat the Golden State Warriors, ie.. the Houston Rockets. What led me to my delusional conclusion? Well here are a few reasons:
- LeBron wants to be remembered as the GOAT
- LeBron has tons of money so he doesn’t need to break the bank
- LeBron really wants to beat the Golden State Warriors
- LeBron is 33
- Because I wanted him to join the Houston Rockets to beat the Golden State Warriors
Business As Usual
Many will point out that LeBran left 30 Million on the table with Cleveland but that is a drop in the bucket compared to what he will be reaping in endorsement deals from sponsors in the nation’s 2nd biggest media city.
I am not a LeBron hater, far from it, but I do root for the integrity of the game. Perhaps its a foregone conclusion that within a capitalist system where the emphasis is on profits, integrity in sports cannot exist in terms of players and owners loyalty to each other. There was a time, not long ago, where a fan could name the majority of players on their favorite teams and most of those players would be on that team for several seasons.
Next season the Lakers will cobble a few players around LeBron and watch as he uses his incredible talent(s) to catapult the Lakers into a playoff spot. Of course LeBron will once again lose to the Golden State Warriors, if they make it that far (see the Houston Rockets). In the end it will be enough for the Lakers $$$ wise as they significantly raised ticket prices!
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Alex Paramo is a native New Yorker of Colombian descent. He is an Author and Co-Founder of Community Publishing. He currently resides in Albuquerque, NM. Read More about him here.
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From the Left Field Bleachers: All Hail the King
All Hail the King by Alex Paramo
27, 11, 11 and 3: some of the numbers that Lebron James posted during the Cleveland Cavaliers victory against the reigning NBA Champions, the Golden State Warriors. In a world of numbers, what does an NBA Championship bring to a team, a city, a community?
By the Numbers
According to an article in the Miami SunSentinal, “a bonus from the league for teams and players, more ticket and merchandise sales, better endorsements contracts, more tourism to the area and many other benefits — all of which adds up to tens of millions of dollars at least, according to sports business experts.”
Additionally, just by his move to the Cleveland Cavaliers from the Miami Heat, Lebron James added $500 million dollars to the Cleveland-area economy. The city that was known as the “Mistake by the Lake” is slowly recovering from a mass manufacturing exodus.
Unemployment is down in the 6% range from the 10% range it suffered from in 2010. Lump on that all of the new sales in Championship merchandise, tickets for the 2016-2017 season and increase revenue in Cleveland as a tourist destination.
Beyond the Numbers
Of course what the NBA Championship brings to the Cleveland area goes beyond numbers. Legendary Cleveland Browns running back, Jim Brown discusses the value to the city of Cleveland of this incredible accomplishment by the Cleveland Cavaliers.
The final number was 93-89 and the most memorable number for the past 54 years in the city of Cleveland is 1 NBA Championship.
Read more of my series From the Left Field Bleachers.
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Alex Paramo is a native New Yorker of Colombian descent. He is an Author and Co-Founder of Community Publishing. He currently resides in Albuquerque, NM. Read More about him here.
We are proud to be a community partner and digital marketer at the Rail Yards Market and the Monte Vista Fire Station. Need help with your web presence and social media marketing? Click here to find out how we can help you!
Community Publishing: From the Community For the Community